hlmm LOGO.jpg



Culture, identity, and language continue to wield considerable influence in Hispanic/Latino-oriented media and marketing even as data capture and advanced analytical techniques develop apace in media industries.  The 7th Hispanic/Latino Media & Marketing International Conference will bring together scholars, media industry professionals, and students to examine these issues and other important topics.  This biennial conference, which has its foundational roots in Texas, will be co-hosted by the College of Media & Communication at Texas Tech University and the Department of Communication at the University of Texas at Arlington.

Three distinct characteristics of this conference are: active participation by professionals working in Hispanic/Latino media, contributions from U.S.-based and international scholars, and involvement by students from many universities.  These legacies will be kept with panels and keynote addresses featuring industry professionals, participation by diverse researchers, and special panels, workshops, and career advising sessions for student attendees. 

The conference’s location in the Dallas-Fort Worth metroplex will facilitate attendance and participation by media professionals and students from the area, and offers an array of entertainment and dining options.  Arlington, Texas, is located at the center of one of America’s largest and most affluent metropolitan areas and is home of the Dallas Cowboys, the Texas Rangers, and Six Flags theme park.