Culture, Media & Measurement

Culture, identity, and language continue to wield considerable influence in Hispanic/Latino-oriented media and marketing even as data capture and advanced analytical techniques develop apace in media industries. The 7th Hispanic/Latino Media & Marketing International Conference brings together scholars, media industry professionals, and students to examine these issues and other important topics. This biennial conference, which has its foundational roots in Texas, is being co-hosted by the College of Media & Communication at Texas Tech University and the Department of Communication at the University of Texas at Arlington. We are pleased to have generous support from a number of sponsor organizations as well. Three distinct characteristics of this conference are: active participation by professionals working in Hispanic/Latino media, contributions from U.S.-based and international scholars, and involvement by students from various universities. These legacies will be maintained with keynote addresses, general sessions and panels featuring industry professionals, participation by diverse researchers, and special panels, workshops, and career advising sessions specifically designed for our student attendees